Whether you’re launching a digital product, scaling your coaching business, or just need help explaining what you do, clients say they choose me because:

• I “get it”—no need to explain fitness jargon or industry context

• I keep your voice intact while sharpening your message

• I take your raw ideas and turn them into polished, strategic copy

• I’m reliable, responsive, and easy to work with (no ghosting, no drama)

What I do: 

I write high-converting, authentic content for fitness entrepreneurs and brands. This includes:

Helping online coaches clarify their messaging and book more ideal clients

Writing SEO blog content that ranks on Google and builds credibility

Creating email funnels that turn new leads into paying customers

Turning your ideas into content that sounds like you, but more effective

Hey, I’m Sydney. I’m a fitness copywriter who helps coaches and health brands turn their expertise into content that attracts, educates, and converts.

With over 7 years of writing experience and certifications in personal training and sports nutrition, I combine deep industry knowledge with the strategy you need to stand out in a saturated market.

Before I was a full-time writer, I taught group fitness classes and earned my CPT and nutrition credentials. I also spent years testing and reviewing fitness equipment, recovery tools, and wellness products from top industry brands—everything from treadmills and massage guns to protein powders and office wellness equipment.

That hands-on experience gave me a unique edge: I understand both the science and the user experience. And I use that to write content that connects, converts, and earns trust. 

I help coaches, creators, and fitness brands write content that builds trust, drives traffic, and turns followers into clients—without sounding salesy or generic.

• Certified Personal Trainer (ISSA)

• Certified Sports Nutritionist (ISSA)

• Lagree Fitness Level 2 Instructor

• 7+ years as a professional writer and content strategist

• Former fitness equipment reviewer and wellness product tester

• Helped grow organic traffic by 52% in 12 months for a fitness website

• Highly adaptable to keep your brand messaging in tact

I am passionate about inspiring others to live healthy, active lifestyles. I work with like-minded individuals and companies to create meaningful content for consumers. I care about content that reflects your values, educates your audience, and drives results—without losing your personality in the process.

If you're ready to sound like the expert you are—and actually connect with your ideal clients—I’d love to help.